The Change Management Blog

Back in October of 2001, Jim Collins published one of his most well-known works: “Good to Great: Why Some Companies Make the Leap…and Others Don’t.”  It’s been one of the staples in the library of those leaders who want to take their companies to the next level, from being a…

Many of the schools I visit have claimed, “But we’re different!”  And that’s a great thing, especially when it comes to marketing a school. Indeed, it is the unique, distinctive and remarkable traits of a school which emotionally engage parents of children, leading them to make the cognitive decision to…